There is a version of celebrity wine, and celebrity anything really, existing purely as a licensing deal: a label slapped onto something bulk-produced and mildly unremarkable. It is the vineyard equivalent of a perfume “partnership”, with the celebrity’s name performing the heavy marketing lift while the liquid inside does as little as possible. You, savvy and informed thanks to reading this site daily, have probably received a bottle as a gift, straining not to have your face automatically cont