(Courtesy Experience Grand Rapids)
As the craft beer industry continues to face slowing sales, rising costs, and shifting consumer habits, two well-known Michigan breweries are proving that collaboration can still be one of the industry’s greatest strengths.
Saugatuck Brewing Company and Grand Rapids’ Brewery Vivant have entered into a partnership that allows both breweries to operate more efficiently while maintaining the identities that made them successful in the first place.
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